What Public Relations isn’t – 8 practices that you should avoid if you want to apply successful Public Relations with your customers?

Public Relations in our minds has been misunderstood… So below I will give you 8 practices that you Must Avoid in order to get the desired results and to lead the people that will take this work forward for you:


The Problem often is the way Business Owners see the Problem in their Business.

Almost my daily routine for the last 20 years contains one way or another management consulting. I encounter the same challenge over and over again. Business owners see business problems in an over simplified way. Moreover, because of that, their perception of problem solution is limited and quite often illussional, as if there is a “magic stick”.


Management or Under-Management

Through my 28 years of experience, of which 2 in the US, 6 in the manufacturing Industry in managerial positions and 22 as Business Consultant in Cyprus and abroad, I have found so often that in Cyprus most businesses ranging from the small to the bigger ones, are under-managed.


Where is Limassol?

limassol-marina-yachting-2My neighbour was complaining about fewer tourist in Limassol. He occasionally helps a friend who is charge of a water sports centre. And business is not as good as it used to be.

I´m from Northern Europe myself, and I have a good understanding of the Scandinavian mentality. And one thing that I know is that the name Limassol is quite unknown in the north. Scandinavians are well aware of Ayia Napa, and sometimes Larnaca, since the airport is there.

But even Protaras or Paphos are quite unknown. And Limassol they never herd of. And I suspect that this is also the case for Germans, Dutch, French etc. Maybe Brits have a little better knowledge of the island due to the historic bounds, at least the older generation.


The face of your company


Today we speak a lot about social media presence, search engines, email marketing, and all kinds of actions that will bring our business forward on the internet.

I dare to say that we sometimes forget about the actual website. The website is the face of the company. And all the projects we build around it are just ways to get more visitors, and then of course we try to convert the visitors to clients.

And when the hard earned visitors finally get there. What do they see? Was it worth the effort, was it worth all the money spent on marketing?

A couple of years ago web design was quite limited due to technical issues. But today we really have an opportunity to create a beautiful, effective interactive home on the Internet.

We may use big colorful images, portfolios, videos, blogs, comments, reviews, testimonails, ecommerce, membership sections etc. And many of this things may be done even with a limited budget. Take a look at some inspirational examples here.

It may rewarding to review your digital presence from time to time. Call us, we can help you on the way.

A silicon valley outside Limassol

The original Silicon valley at the San Fransisco Bay area originates from Stanford university and graduates who stayed and started their businesses at the location. The university later developed a technology park to support the start-ups, but many well known companies actually started in a garage, and not in a fancy office.

The combination of university area, well educated people, nice climate and a free spirited environment was probably a good starting point.

The phenomena spread to other countries like south of France and the Sophia Antipolis area, and in Israel outside Tel Aviv, and other places.


Windows 10. To update or not update?


The OS (operative system) is the nerve of the digital world. We have Windows, Mac OS, Chrome OS, Ubuntu, Linux etc, where the latter are mostly used by computer enthusiasts. And Mac OS, prefered by people in the graphic, music etc industry has been stable for a long time.


Why a new website?

An ever-increasing number of business transactions are made online nowadays. But still there are companies with poor or no digital presence. I will hereby argue for the need of a new and modern website.


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The 10 drivers for the transformation of HR in THPP

HR is outdated. If you want real performance of the people then you must change to THPP – Talent Hiring and People Performance Management. Why?

The 10 drivers for the transformation of HR in THPP:

  1. Recruitment is converted intoTalent Hiring

The recognition and diagnosis of talents is associated with the PAT Syndrome of ConiCon. The Talent comes from behaviour which is determined by the Principles, passion for achieving objectives (Ambition) and the physical ability for excellence (Talent). Companies that adhere to traditional ways of recruiting staff spend a lot more and have more staff leak.

  1. The Job Descriptionis converted into Performance Specifications

Usually the job description specifies the responsibilities of each job. For example you will be responsible for sales or you will be responsible for archiving, etc. The responsibilities alone do not determine in any way the goals or desired performance indicators. This is determined by measurable key performance indicators e.g. Sales: Amount of sales to be achieved in a specified time. Archiving: Documents revoking Time.

  1. Education and Trainingis converted into Mentoring and Coaching

Training / education provides supplies (knowledge, practices, tools, methods, etc.). Mentoring and coaching focuses on the ability of the person to search the supplies / knowledge with the support of a mentor. Many times people look for easy solutions. Ready procedures, methods, tools. The guidance strengthens critical thinking for the person in order to have the ability to seek solutions under different conditions and to take initiatives.

  1. Commitment is converted into Creativity

You can ‘buy’ the hands, the body, and the legs of an employee but not his heart. Therein lies the dedication. You can ‘buy’ working hours but not his mind. Therein lies the creativity.

  1. Progression is converted into Passion

The progression usually refers to hierarchical advancement. In fact, however advancement means more responsibility, more power and freedom. The passion in this case, when the person has, strengthens the answers to 5 questions:

What to do?

How to do it?

Is it worth to do it?

  1. Manpower Planning is converted into Human Resources Strategy

Manpower planning of Human Resources is a dynamic task and refers to both short-term and medium-term horizon. The strategy on the other hand is Leadership ability and refers to long term. Successful businesses today start with Strategies (Sales, Finance. Human Resources, Production, etc.). Then align these strategies and prepare their action plans.

  1. Organizational Structure is converted into Accountability and Reporting Framework

The Organizational Structure is not efficient without strong and agreed accountability and evaluation framework. People are prepared to be accountable for their results and receive feedback from the Heads regularly.

  1. From Performance Appraisals to Performance Potential Assessment

In relation to the 7, evaluation systems fail for the following reasons:

  1. They do not lead to something specific (performance, development, growth)
  2. They are not based on objective performance criteria
  3. They are not agreed and accepted
  4. They are used more as a tool for judjement and not for growth and improved levels of performance levels
  5. From Incentives to Self-Motivation

There is a fundamentally flawed interpretation of Motivation. If a person is not motivated by himself he will hardly be motivated by the Organizational system. The motivation of a person depends on the passion we have for what we do-the nature of our work and the feeling that it is worth it

  1. From Teamwork to Synergizing and Interdependence

The cooperation and interaction are enhanced by the development of three key principles of efficiency.

  1. Communication and mainly listening ability
  2. The pursuit of mutual benefit in partnerships
  3. The ability of constructive argument and persuasion.


Yiannakis Mouzouris

Head of Consultancy and Training

ConiCon Ltd

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