Articles by Robert Toth

Where is Limassol?

limassol-marina-yachting-2My neighbour was complaining about fewer tourist in Limassol. He occasionally helps a friend who is charge of a water sports centre. And business is not as good as it used to be.

I´m from Northern Europe myself, and I have a good understanding of the Scandinavian mentality. And one thing that I know is that the name Limassol is quite unknown in the north. Scandinavians are well aware of Ayia Napa, and sometimes Larnaca, since the airport is there.

But even Protaras or Paphos are quite unknown. And Limassol they never herd of. And I suspect that this is also the case for Germans, Dutch, French etc. Maybe Brits have a little better knowledge of the island due to the historic bounds, at least the older generation.


The face of your company


Today we speak a lot about social media presence, search engines, email marketing, and all kinds of actions that will bring our business forward on the internet.

I dare to say that we sometimes forget about the actual website. The website is the face of the company. And all the projects we build around it are just ways to get more visitors, and then of course we try to convert the visitors to clients.

And when the hard earned visitors finally get there. What do they see? Was it worth the effort, was it worth all the money spent on marketing?

A couple of years ago web design was quite limited due to technical issues. But today we really have an opportunity to create a beautiful, effective interactive home on the Internet.

We may use big colorful images, portfolios, videos, blogs, comments, reviews, testimonails, ecommerce, membership sections etc. And many of this things may be done even with a limited budget. Take a look at some inspirational examples here.

It may rewarding to review your digital presence from time to time. Call us, we can help you on the way.

A silicon valley outside Limassol

The original Silicon valley at the San Fransisco Bay area originates from Stanford university and graduates who stayed and started their businesses at the location. The university later developed a technology park to support the start-ups, but many well known companies actually started in a garage, and not in a fancy office.

The combination of university area, well educated people, nice climate and a free spirited environment was probably a good starting point.

The phenomena spread to other countries like south of France and the Sophia Antipolis area, and in Israel outside Tel Aviv, and other places.


Windows 10. To update or not update?


The OS (operative system) is the nerve of the digital world. We have Windows, Mac OS, Chrome OS, Ubuntu, Linux etc, where the latter are mostly used by computer enthusiasts. And Mac OS, prefered by people in the graphic, music etc industry has been stable for a long time.


Why a new website?

An ever-increasing number of business transactions are made online nowadays. But still there are companies with poor or no digital presence. I will hereby argue for the need of a new and modern website.


7 important steps for modern SEO

SEO seminar CyprusThe field of Search Engine Optimization, SEO is changing from year to year, as Google alter it´s methods, trying to perfect the search algorithm. And it´s interesting to keep up with the latest development, especially if we run businesses and expect customers to find us on Internet. Here are my important 7 steps.

Intention is important for SEO – keywords are not all

It´s more important than ever to create informative content with a certain intention, like “how to reapair a car”, instead of only focusing blind on the keywords. The Google algorithm changes hundreds of times in a year, in order to better understand the users intention. And we must also put intention first. (more…)

Cyprus – the island of Empires

The other day I got struck by the quite obvious fact that Cyprus always belonged to empires, and not any empires, the greatest empires of them all.

After the dissolution of the independent Greek city states the island became a part of the Greek Ptolemeic Empire 323 BC. The capital Alexandria was the New York of that time, renown for its magnificent buildings and great science.


Is the Greek drama over now?

The number of countries that does not allow a grexit to any cost have shrunken to 4, now it’s only France, Italy, Spain and Luxembourg. 9 countries with Germany and Finland at the top are open for a grexit. And 5 other countries, Cyprus is in this group, are hesitating.

But anyway, after hours and hours of negotiations our night owling politicians reached some kind of deal, where the Greek government must implement lot of new reforms to get a loan of aprox 86 billion euros. Just to make the economics of the debt struck country even more unsustainable.

We wonder what the Greeks OXI was worth in the referendum just a week ago? We also wonder what will happen to Tsipras & Co who built a political career on promises of less austerity, not more?

We also wonder about the political process, the Greek parliament must vote for the suggested deal, and also other local parliaments around Europe.

Anybody around who thinks the drama is over?

The grand currency experiment

One-Europe-Euro-MoneyEver since the European currency was introduced it was meant to be irreversible. This one way character of the Euro was suppose to render strength to the system, and show the world that it was not a economic playground or an experiment.

No country would be allowed to default either. Thus buying government bonds from each other was a very good investment, no matter how bad the economic situation in a certain country had become.

However, economists outside Europe questioned the system and asked for a reversal mechanism, an ordered plan for exit. This was never considered by the EU politicians. The Euro was here to sty forever and ever.


Global economic change

During the last 10 years many new economies had gained positions on the Forbes list of 2000 biggest public companies. It´s China, India, Russia and Brazil, as well as central European countries like Poland, Hungary and the Czech republic. We also see increase in some of the Middle Eastern countries like Turkey, United Arab Emirates, Qatar and Saudi Arabia.

Biggest losers on the lists are USA, Japan and UK, while they still have a huge portion of the biggest companies, but it is evident that wealth are spreading around the world. (more…)

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Very good seminar! The trainer was very transmittable, gave us personalized advice and deepened on the needs of each participant individually.
Constantia Kousoulou, Cyprus University of Technology

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